Media
The mass media are
intended to reach a large audience by the mass communication.
Technology thorough which this communication
takes place varies. Mostly they are
classified into eight groups.
Print
Recording
Cinema
Radio
Television
Internet
Mobile phones
Each media has its own content type.
Mass Media encompasses much more than just news .
It can be used for various purposes.
Advocacy, both for business and social concerns.
Which includes advertising, marketing and communication.
Entertainment, traditionally through acting, music
, sports and television shows,
Public service announcements and emergency alerts.
Journalism
Journalism is the discipline of collecting, analyzing, verifying
and presenting information regarding current events, trends, issues and people. Those who practice journalism are known as journalists.
How people see media
There are mostly three types of approaches by
which people are attracted to media.
Direct Appoarch: In Which people do what they see
on the media.
Appoarch Leader: In Which people do what their
approach leader do, or ask them to do.
Audience Approach: In Which people do what the
society think what is right.
Media plays an important role in stereotyping,
like media shows that white people are
Superior to black people in USA. And the same
thing is done in Pakistan by showing that
Women are kept as servants in house, but this is not right.
Media also plays an important role in socializing peoples life these days,
anything shown on media is now a great concern for people in today’s life, so
people watch it and then follow it
As this is the only source for them of learning as
in modern societies families has to go out to earn a living, and this is why
what people see they follow.
Media also
shows poor people as the problem of the society, and forgetting the real
problems of the society. And then people really think that poor people are the
problem of the society. And this should not be the case. As this will give rise
to the real problems of the society.
There should be some barriers as to what people
see and what they follow. The real
problem is actually the media, this is what carl marx says, and is followed by
thousands of people around the globe. And I m also one of them who aggress with
Marxists view.
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